I’ve chosen a NE Wind Symphony as part of my non-profit work this year. They’ve asked me to help them redesign their logo as well as Web site -it helps to have friends who can count on me to do quality design work for them. First things first, I prioritize the work ahead and begin on their logo.
Because my illustration is clean and elegant, I thought it would be prudent to augment a bit of their logo/ID with calligraphic enhancement. However, when designing logos, it’s also crucial to remember that an illustration makes a logo -not! It’s easy to cross the line and begin to begin fanciful illustrations and suddenly lose sight of the real objective: Identity.
Logos need to remain crystal clear in their purpose: to represent the company or event with succinctness and purpose. Illustrations are good framed and hanging on one’s wall.
Below, you’ll find 2 design comps I provided to my client.
Hallwood Logo 1
Hallwood Logo 2
This calligraphic logo highlights the unsung hero of the orchestra: the baritone. The bell of the baritone points upward while the valve continues as the bar into the capital H.
All logos are done in black and white. Later, when the logo has been chosen, it gets treated further with the bells and whistles adapted from the client’s profile based on it’s business and marketing plan.
Based on what you know, which logo would you choose for your symphony?